Pavē Niteō
Fine Jewellery | Identity Lettering
Pavé Niteo sits where hip-hop royalty meets heirloom craft. The wordmark was drawn entirely by hand, each letterform encrusted with pavé bead detailing, draped in chain, framed within an ornate cartouche that references the weight and ceremony of fine jewellery. Alongside it, an illustrated monogram built from the same vocabulary: acanthus scrolls, gem settings, and a sword cutting through, artefacts that belong on a signet ring, not a screen.
No typefaces. Nothing Digital. Every line hand drawn.
Angela Weiss/Afp/Getty Images/PAVÉ NITÉO
THE BRAND LETTERING
The visual tone of the brand was set by the monogram, now the task of expanding it was not big of a challenge, the lavish mark took shape with with a similar yet even more lavish treatments.
The script is inspired from expressive Lombardic forms found on the drop caps of medieval illuminated manuscripts.
Started on paper, the way it should. The letterforms went through multiple rounds of exploration before settling into something that felt inevitable — which is always the goal with logotype work.
